Trashtastic British reality star and entrepreneur Katie Price launched her line of women’s lingerie at George at ASDA today. She used regular women to model the clothing, and chose them from among her fan club, asking women to write in for a chance:

She said: “I decided that I wanted girls from my fan club to model [the range] with me in front of the press so I got them to write in and then I chose six girls.”

While the 29-year-old’s cleavage appeared more than generous in her black lace trimmed bra, she recently underwent a breast reduction during a visit to LA in December.

Still, Katie, who has three children, Harvey, 5, Junior, two, and Princess Tiaamii, nine months, plans to go back for yet another cosmetic procedure on her breasts to have them made even smaller.

[From The Daily Mail]

Everyone is saying that she chose these women to make herself look better, and that could be partially the case. She also managed to get a lot more publicity by using normal-sized and plus-sized models along with showing that her bras and panties are made for all sizes. At least one commentor on Oh No They Didn’t noted that it’s hard to find bras if you’re large-breasted. I don’t have that particular problem, but it could be an issue she’s trying to address by showing women who are stacked wearing her new bras.

It is refreshing to see regular-sized women promoting lingerie, even if it does seem slightly exploitive in the case of the very heavy model. Katie Price is all about exploiting herself for profit, and in her case she might call it empowering. If that word is even in her vocabulary.

That Jordan really gets around. Not just in the slutty sense – that girl will slap one of her names on just about any product. Back in the day, doing that used to be called a celebrity endorsement. But now we – the good consumer public – are supposed to believe that these are actually products designed and put out by the celebs themselves, which is absolutely ridiculous. Where is Ralph Nader when you really need him? Jordan – nee Katie Price – has written a host of books, including three autobiographies. She actually thinks she’s that interesting. But Katie isn’t satisfied with merely sticking her name on some awkwardly ghost-written books. Good ol Jordan wants to stick her name on a host of new goods – namely sex toys.

Glamour girl Jordan is aiming to bring out her own range of condoms and sex toys. The goods, including vibrators and massage devices, will have a logo featuring the busty model’s naked silhouette. Jordan has applied to the UK Intellectual Property Office to have the symbol registered.

She is also launching more traditional toys and even fruit machines.

The 29-year-old star has already registered a logo in her real name, Katie Price, for haircare appliances — with hearts above the “I’s”. She wants to extend it to a range of other products, including jewelery, clothing and cosmetics — and even horse whips and saddlery.

Jordan, a keen rider, will be given a decision on her new logo by the UK IPO in three months.

[From the Sun]

Jordan is famous for her ridiculously large boobs, and sexuality in general. So slapping her name on a vibrator doesn’t seem that out of place. It gets a little more unusual when you get to traditional children’s toys. God forbid a tired shelf stocker not be paying enough attention and stick a vibrator in the wrong section. Or worse yet, some fuzzy stuffed kids toy in with the adult merchandise. But where it really gets creepy is the fruit machine. I wasn’t exactly sure what a fruit machine was – I’m imagining it’s some type of dehydrator perhaps. Either way, going from sex toys to cooking appliances is quite the leap. Branching out to horse whips and saddlery – well to be fair, if seen in the wrong context, those could make a lot of sense. But Jordan is marketing them for the traditional equine-riding buyer. Can you imagine a famous jockey bragging about his Katie Price saddle? I’m sure the pink suede and rhinestones will really add some flare. Katie already has a line of lingerie out in the UK. It’s sensibly designed for women with a larger, Katie-sized bust. Given the writing, the designing of bras, the toys, and the kitchen appliances, you’d think Jordan would be satisfied. But I guarantee you, within the year you’ll be hearing about the Katie Price computer hard drive and memory chip, along with the Katie Price lint shaver and vegan sausage product.

Here’s Jordan doing her best grown-up-no-longer-a-skank impression while signing copies of her third autobiography “Jordan: Pushed To The Limit” at Waterstone’s in Essex on February 22, 2008. Images thanks to PR Photos.